An innovative concept
In just seven years, the AVIGNON MOTOR FESTIVAL has developed into THE event in the south of France for lovers of fine automotive engineering. Covering 50,000 square metres, 27500m² of which are indoors, AMF differs from other motors shows in the sheer number of exhibition halls – 12 in all, with 400 exhibitors, including 140 clubs. In 2014, more than 40,000 people visited AMF, all potential buyers. It is this choice that makes the AVIGNON MOTOR FESTIVAL a showcase for all aspects of this passionate subject, while its meteoric development has turned it into a major European event of the highest quality. Several factors explain this:
The AVIGNON MOTOR FESTIVAL is based on a concept which is unique in France: it brings together the whole family of “automobility” from all periods.
A catchment area which is getting bigger every year
The département of Vaucluse borders on five other départements: the Gard and the Ardèche to the west, the Alpes de Haute Provence and the Var to the east, and the Bouches du Rhône to the south, while also being within two hours’ drive of six other départements.
In fact, an impressive population lies within a radius of 400 kilometres, between Bordeaux, Toulouse and Perpignan in the west to Nice and Monaco in the east, Dijon in the north and Marseilles in the south, with cities such as Lyon, Clermont-Ferrand, Montpellier, Valence, Nîmes, Aix-en-Provence, Toulon, Digne, Gap, Grenoble, Saint Étienne. But there’s also Barcelona, Geneva, Lausanne, Turin and Milan, and even England, with Southampton and Exeter just one-and-a-half hours’ flight away from the City of the Popes. It is this zone which is developing into a natural catchment area for the AMF.
The right communication
From the start, AMF set up targeted communications, mostly through the trade press but also through the general press – magazines, regional daily newspapers and freebies – besides which we also make major use of the radio and the Internet. Media partnerships set up over time have ensured maximum publicity for the event. A simultaneous campaign of regional billboard advertising (400cm x 300cm posters), urban billboard advertising with 120cm x 176cm posters, a vast advertising effort in Avignon itself with the distribution of flyers, 30cm x 50cm posters, direct marketing and e-mailing round out the media schedule.
A packed programme of events
Out with the traditional motor show-cum-fair concept – the AVIGNON MOTOR FESTIVAL offers much more! Here, enthusiasts of all kinds of kinds and all ages meet and rub shoulders to form one great family. More than 2,000 vintage cars are present, together with PLANES / BOATS / TRUCKS / DRAGSTERS / LEISURE MOTOR VEHICLES / HOT RODS / MOTORCYCLES / TRACTORSParts and model car fair
Car boot sale
ARTMOBILE art gallery
Three classic car parks
Vintage trucks and tractors
Rallye Motor Classic
CARS & MOTORCYCLES AND LEISURE show
Used cars and motorcycles
Preparation and tuning
Legend cars and go kart
A friendly festival Our reception procedures simplify arrival and setting up for exhibitors who are traditionally welcomed over a cup of coffee. As another welcoming gesture, we also supply the Saturday and Sunday newspapers free. Numerous cafés, restaurants and terraces provide a place where visitors can rest and chat.
FOR CLUBS > Mireille on 04 90 84 36 94 firstname.lastname@example.org
FOR PROFESSIONNELS > Agnès on 04 90 84 36 92 BENGUERRACH Mama M.Benguerrach@avignon-tourisme.com